- SEO for Local Rankings and the Map Pack
Far too often, people who engage in SEO analysis and the direct optimization of Websites using certain already “traditional” methods forget about the local aspects of the discipline. Worldwide exposure is a wonderful thing, particularly for those businesses which are capable of shipping product or providing services internationally — but if you’ve got a business with one or more actual, physical storefronts, to which clients are prone to visiting… presumably with the expectation that some sort of service or item will be available for purchase when they arrive?
You need to have a certain level of localized focus.
One of the best ways to go ensure that your business — or your client’s business — receives optimal local search rankings is through the use of Google’s Map Pack. It is also called the 7 Pack, because it once listed the top seven relevant businesses in response to a given search query. The Map Pack is the display, including pertinent location and contact information, of the topmost results for a search for local businesses (such as “seafood restaurant in Martha’s Vineyard”) following a Google query.
It is a particularly important tool for driving local residents to your business on any mobile platform, because mobile browsers display the Map Pack results ahead of the standard search results. A relevant, highly ranked Map Pack profile thereby becomes an excellent way to drive traffic directly to your brick-and-mortar front door, as mobile devices are continuing to increase in popularity, applicability, and function, across the breadth of our modern society.
How Can I Ensure a Detailed and Relevant Map Pack Profile?
You cannot directly “fill out” your entire Map Pack profile. You can start, however, by claiming ownership of your business with Google. If you forget this all-important step, you run the risk of irrelevant information taking the place of pertinent business details. It is conceivably possible that somebody else, through a deliberate effort to cause harm, could manage to claim ownership of your business.
Once you’ve taken care of this step, there are several additional things you can do to encourage a prominently displayed Map Pack result. Make sure that you maintain a current and viable business Website, and that your business’ address and other, pertinent contact information are prominently displayed on your Site, preferably in more than one location. Additionally, you want to include this information in your Website’s meta data.
Finally, fill out complete profiles for your business on the major social media networks, such as Facebook, Twitter, and Google+, and remain active on them. On Google+, make sure that you select the option with the red balloon to appear on local search listings. For an SEO company in Greenville, SC check out gvlseo.com.
- Article Marketing is STILL Very Much Alive
Here are my favorite tips for newbie article marketers.
Go for the micro-niche. It’s tempting to write highly sought-after content about relationship advice or internet marketing, but the problem is that everyone else is writing about those things as well. You can earn reader loyalty at a level that is impossible with more common topics if you can write articles that serve a niche that doesn’t have much coverage.
Write from your stream of consciousness. Writing down your thoughts on the topic as they come to mind is the best way to make a flowing and smooth article. At this stage, do not take the time to proofread or edit, as you will only distract yourself from what it is you are trying to say.
Outsourcing is something to consider. Hire someone who can write articles for you if you are not a very good writer or you don’t have time to write. In the long run, you will be saving time and even boosting traffic to your website. So while it is somewhat costly, it is well worth it.
If your target audience has their own technical lingo or slang terms, use them freely throughout your articles. This will not only appeal to them because they understand what you are saying, but also because it makes them feel as if you are a more a part of their unique group.
Make your articles relevant to a large number of people. Specialized subjects may be interesting to some, but most people won’t read past the first sentence if it isn’t something that they are interested in or passionate about. Think in terms of generalization when it comes to how you write your articles.
Your success as a marketer reflects your experience, so know your boundaries before you overreach. This typically results in low quality work. If you are not sure if you can do something well, learn more before attempting it.
A great tip to remember in article marketing is that your articles are not the actual product page. You’re not attempting to sell people on the product via these articles; you’re only trying to get them interested enough to click a link and to visit a site you want them to visit. There’s a big difference here that some neglect.
Do not check and stop on your grammar and spelling, while you are in the process you are writing. If you are constantly stopping and starting, you will ruin the flow of your writing and decrease the speed with which you can create content. Don’t forget to go back at the end, though, to take care of any spelling and grammar mistakes.
If someone well-known enjoys your product, inquire as to whether or not you can publish that information. This particular type of endorsement has the power to generate a high demand for your product. Always make sure you are telling the truth if you do this, however, because you could get into a lot of trouble otherwise.
Make sure your article is easy and short to read. Creating an online article involves a different set of rules than if you were writing for a magazine or journal. Do not include any filler text, thus making each of your points clear. You want to appeal equally to both a reader who does not know about the topic, and a reader who has some knowledge in the field.
When beginning to get into the field, Article marketing has many tricks that one will not learn right away. By talking to someone who has already been article marketing for much longer than you one can learn some helpful information that they would have not learned at all possibly.
A way to better one’s article marketing is by remaining on topic and proving informational material for the consumers to read and take in. Articles that are succinct, but still full of information for the consumers, are better as they will not scare people away with their length or bore them to death.
You must have an article marketing goal if you aim to promote your online articles. If you don’t have a goal, you have nothing to work towards, so you will likely not be successful in your article marketing attempts. Set a small goal, and then work your way to a larger one.
Investigate what other authors in your area of expertise are coming out with. Keep your eyes open for overused topics, and find a niche that you can corner. Build from their ideas.
If you are using an article marketing technique and are rejected – learn from it! Article submission services have the right to decline your submissions for a number of reasons.
Ensure that your articles are written with a high level of care. Always submit work that you are proud of. If you take care with your articles’ content, your readers will tend to trust you more and more.
The range of tips presented in the article you just read will help you get a much better understanding about what article marketing is and how you can use it to your advantage in order to earn a steady stream of income. Never neglect to use some great tips. The more you’re willing to learn about marketing, the better off your business will be.
If you are not a very good writer or you don’t have time to write, hire someone who can write articles for you. A great tip to remember in article marketing is that your articles are not the actual product page. If you aim to promote your online articles, you must have an article marketing goal. If you are using an article marketing technique and are rejected – learn from it! The range of tips presented in the article you just read will help you get a much better understanding about what article marketing is and how you can use it to your advantage in order to earn a steady stream of income.
Running the show instead of instead of working for a boss is why a lot of people decide that working via the internet is a smart move for them. By using tactics like article marketing, you could identify a market today and drive customers to purchase your product tomorrow. You’re not going to do this without first reading some great tips.
Consider writing an ebook for your readers. Cover a topic comprehensively and you will generate regular visitors to your website. Throughout your ebook, sprinkle any affiliate marketing links that can generate some revenue.